Article, Event Display

5 Must-Have Display Products for Your Next Outdoor Event

When it comes to outdoor events, standing out is everything. Whether you’re setting up at a school fair, sports tournament, market, or festival, the right display products not only draw people in but also keep your space professional and practical.

Here are the five must-have display products every business, club, or organisation should have at their next outdoor event.

Singapore Airlines outdoor event printed gazebo in blue

1. Branded Gazebos – Shelter with Style

A branded gazebo is the heart of any outdoor setup. It protects you from NZ’s sun, wind, and rain while putting your brand front and centre. With your logo and colours printed on the canopy and walls, your gazebo becomes a powerful advertising tool.

Why it’s a must-have:

  • Weather protection + professional presentation.

  • Custom printing makes you instantly recognisable.

  • Portable, durable, and easy to set up.

👉 Pro tip: Choose a gazebo with spare parts available so it lasts for years, not just one season.

2. Flags – Be Seen from a Distance

When the crowd gets busy, flags make sure you don’t get lost in it. Their height and movement naturally catch attention, guiding people directly to your stall.

Why it’s a must-have:

  • Great for sports days, markets, and festivals.

  • Lightweight, portable, and quick to install.

  • Works perfectly in both small and large spaces.

👉 Pro tip: Place a flag on the event’s main walkway to direct traffic your way.

3. Pull-Up Banners – Instant Professional Look

Pull-up banners may be simple, but they’re one of the most versatile tools for outdoor events. They’re quick to set up, easy to transport, and give your display a sharp, branded edge.

Why it’s a must-have:

  • Affordable and reusable.

  • Perfect for promoting special offers or key messages.

  • Compact storage but big visual impact.

👉 Pro tip: Use bold designs with minimal text for maximum visibility outdoors.

4. Event Counters – Create a Branded Hub

At outdoor events, an event counter does more than hold your gear — it’s a meeting point for visitors. Counters make your display feel approachable while keeping your space organised.

Why it’s a must-have:

  • Provides a central spot for sign-ups, giveaways, or demos.

  • Creates a tidy, professional presentation.

  • Doubles as storage for brochures, samples, or gear.

👉 Pro tip: Add QR codes or flyers to your counter so visitors can take your brand with them.

5. Inflatable Marquees – Modern & Compact

For groups on the go, inflatable marquees are the ultimate outdoor event solution. Lightweight, compact, and easy to set up, they’re a fresh alternative to traditional frames while still offering plenty of branding space.

Why it’s a must-have:

  • Innovative design that stands out.

  • Quick setup and pack down.

  • Customisable to suit your logo and colours.

👉 Pro tip: Ideal for roadshows, sports tournaments, and travelling teams who need maximum portability.

Final Thoughts

The right display products turn your outdoor event stall into a professional, eye-catching space. A combination of gazebos, flags, banners, counters, and inflatable marquees ensures you’ll not only attract attention but also give visitors a lasting impression of your brand.

Planning an outdoor event soon? Visit Hercules in Auckland, Wellington, or Christchurch to explore our full range of display products — or get in touch online for expert advice.

Posted on 16 October 2019